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Telecommunications

Allynis Professional Marketing Services

Helping you maximize the value of your deployed services
 

You’re offering a high-end service to your users and you want to make sure that as many of your target customers have tried it and carry on using it. However, this isn’t always easy as this process raises questions such as who do I want to target, how do I make it easy to access, how do I promote it, who’s using the service and how often, how do I know if our objectives are being achieved…

Gemalto launches Professional Marketing Services  services to help you optimize the service deployment process. Whether you wish to offer your customer a Personal Data or Portal Management services we can work together to help it achieve its potential.

Allynis Professional Marketing Services  includes four steps:

• Service Design, Deployment & Promotion: we have a large experience with deployments worldwide and will use best practices to optimize the design of your service, launch it and find the best tools to increase awareness with your customers.
   
• Analysis: a few months after deployment we will give you an in-depth analysis of the service adoption and frequency of usage; invaluable data that is currently unknown by most operators. A benchmark with similar operators will be provided in order to identify key areas of improvement.
   
• Recommendations: following the analysis we provide an adapted plan of action that results in:
  - Service design modification, e.g. service ergonomics, content renewal, etc.
  and/or
  - Promotion campaigns to boost adoption or usage.
   
•  Teasing campaign: following the recommendations we can deploy teasing campaigns on your behalf (text message, flash or interactive SMS depending on your technical capabilities) to increase the adoption and usage rate of the service.
  We work with you to identify the targets, the message and the parameters, and then Gemalto will run the campaign and carry out detailed analysis to measure the impact on the service traffic.

Allynis Professional Marketing Services  is available only for services hosted by Gemalto.

See also...

Quick Links

> Mobile Marketing Offer
> MNO Portal Management
> Life Mobilizer

Animation

Check out the latest animation, an overview of the Professional Marketing Services  services.
(Requires Quicktime to run the animation)